Brand Strategy, Conceptual Product Design
Come up with 10-12 new revenue streams for BarkBox, the beloved monthly subscription box to spoil your dog. I worked with one of the awesome founders to generate conceptual product extensions for the brand, which were presented at their annual strategy offsite. I also designed how these potential products could look and function. A selection of concepts from the presentation are below. The team went live with several of these ideas, including BarkVet (renamed “BarkCare”, an on-demand vet service) and BarkPost (a dog-centric media outlet with original content).