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Liquid Talent

product strategy, rebranding, UI/UX design

 

 
 

challenge

Liquid Talent is a marketplace for professionals to connect in real time, based on location. The marketplace and all activity centered around the map, the search results, and the sign up process. I needed to redesign the convoluted, confusing app to make the process clear, the visuals appealing, and the experience delightful.

 

My Solution

I streamlined and clarified the functionality. I redesigned the visuals to be cleaner and more appealing. I simplified the logo, making it both modern and timeless. I updated the brand’s green, making it less astringent and more visually pleasing. I transformed the once frustrating experience into a simple, seamless experience for the user.

 
 
 

Landing Screen

Before

 Pre-Marissa Mayer home screen

after

 Colleague redesign. SVP of Design found this to be too “white-washed”. I was then brought onto the project.
 

Individual Talent

On Map

Before

After

 

In List

Before

After

 

Profile

Before

After

 

Search

Before

After

 

Menu

Signed Out

Before

After

Logged In

Before

After

 

Sign Up

Before

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lt-before-8-signup-b.png
lt-before-8-signup-d.png

After

Sign up for both TALENT and EMPLOYERS begins with the following two screens

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lt-after-8-signup-b.png

How TALENT finishes signing up

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lt-after-9-signup-talent-b.png

How an EMPLOYER finishes signing up

 
lt-after-10-signup-employer.png
 
 

Logo

I cleaned up, modernized, and refined both the logo and the palette.

Before

lt-logo-before.png

After

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Business Cards