challenge

McKinsey’s Pharmaceutical and Medical Products Practice releases an annual compendium of their top insights for the year. I designed the book, cover to cover. The two biggest challenges I generally face with McKinsey projects are the strict brand guidelines, and creating the right conceptual images to support the content. This book was no exception. Each article’s cover image had to be conceptually on point (and obviously, visually strong). The right stock images didn't exist, so I composited most of the book's images.