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https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/58c036d2bf629aeb8b7d114c/1488991958623/ Breadcrumbs | Branding & Mobile Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/58c0336c86e6c0b3410248d8/1488991097711/breadcrumbs-bc.png Breadcrumbs | Branding & Mobile Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/58c032f73e00be8bb757a1d3/1488990976103/breadcrumbs-15.png Breadcrumbs | Branding & Mobile Design https://www.alizah.com/body-balance-massage-therapy-rebranding daily 0.75 2017-07-17 https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/58c039a41e5b6cc47445ee44/1497649677276/bbmt-bc-after.png Body Balance Massage Therapy | Rebranding https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595ebb08440243155881c7e7/1499380506048/bbmt-header.jpg Body Balance Massage Therapy | Rebranding 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Rebranding https://www.alizah.com/liquid-talent-product-strategy-mobile-design daily 0.75 2020-03-24 https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e933a46c3c41de9a558cd/1495175997205/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e97c5cd0f68922ed34952/1499278444750/lt-business-cards.jpg Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e92a13e00be0f49b8d39f/1495175844731/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e945837c581ba516b4fa3/1495176284606/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e9450ebbd1ab6e95864ce/1495176275483/ Liquid Talent | Product Strategy & Mobile Redesign 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SVP of Design found this to be too “white-washed”. I was then brought onto the project. https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e94f23e00be0f49b8e62f/1495176437076/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e956b15cf7d0ce891f09c/1495176557998/lt-before-8-signup-b.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e969d6b8f5b35f02aa611/1495176866396/lt-after-8-signup-b.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e96a0cd0f68922ed33ddd/1495176868632/lt-after-9-signup-talent-a.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e96a59de4bbd813daeb46/1495176873464/lt-after-9-signup-talent-b.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e91c3d1758ec704c7dd7c/1495175643098/lt-before-1-map.png Liquid Talent | Product Strategy & Mobile Redesign Pre-Marissa Mayer home screen https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e9790e58c62dc363c11c9/1495177105377/lt-logo-before.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e9349579fb3a89a8b6daa/1495176012213/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e92f0bebafbe502027946/1495175925206/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e96ab37c581ba516b6070/1495176878678/lt-after-10-signup-employer.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e957086e6c0c5f1918a35/1495176562366/lt-before-8-signup-c.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e94ad37c581ba516b526b/1495176369848/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e9794579fb3a89a8b8cfd/1495177109169/lt-logo-after.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e96999f74562c8bd7d87f/1495176861984/lt-after-8-signup-a.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e94fddb29d6537627bbeb/1495176449553/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e9546197aea51374d2059/1495176520550/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595eb90bbebafb5402dd6922/1499379998215/liquid-talent-header.jpg Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e92e159cc6827407cf6c9/1495175907395/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e95746b8f5b35f02a9c66/1495176567888/lt-before-8-signup-d.png Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e92afc534a5abb50dbb4e/1495175861435/ Liquid Talent | Product Strategy & Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/591e94a48419c2af51376d57/1495176359023/ Liquid Talent | Product Strategy & Mobile Redesign https://www.alizah.com/home daily 1.0 2020-05-22 https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e8a7eb8a79b9ee1c3f670/1590148875322/breadcrumbs-branding-product-strategy.jpg Home - Breadcrumbs branding, product strategy, mobile design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e9ee6440243aa09890570/1590148755080/yahoo-finance-iphone.jpg Home - Yahoo! Finance for iPhone product strategy, Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595d2777c534a5564b004795/1590148880412/liquid-talent-rebranding-ui-ux-design.jpg Home - Liquid Talent Product Strategy, Rebranding, mobile Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/599489aef9a61e1fa49ce991/1590148886329/body-balance-rebranding.jpg Home - Body Balance Massage Therapy branding, redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59595f6c78d1719240714950/1590148807259/yahoo-finance-ipad.jpg Home - Yahoo! Finance for iPad Product Strategy, mobile Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e7f199de4bb44109df0f3/1590148869934/trendalytics-rebranding.jpg Home - Trendalytics Rebranding, mobile and web Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595945c720099e6c2a200129/1590148821008/pepsico-global-strategy-recruiting.jpg Home - PepsiCo Global Strategy print campaign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595955aaf5e2318b226b3e5a/1590148857114/education-startup-redesign.jpg Home - Education Startup Mobile Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1d6f197aea41b7384264/1590148826722/pepsico-global-strategy.jpg Home - PepsiCo Global Strategy print collateral for new hires https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59595d654f14bc66ff213303/1590148833613/mckinsey-pmp-practice.jpg Home - McKinsey & Company Image Compositing, Print design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595d18009de4bb1a96ed2d0b/1590148843690/monopoly-redesign.jpg Home - Monopoly redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595ea553e6f2e1d29f267ec8/1590148863793/salladore.jpg Home - Salladore Branding, Product Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/5e79b15a82364638deb6de4c/1590148824672/executive-recruitment-firm-overlay.jpg Home - Executive Recruitment Firm Product Design Case Study https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59594e929f74562cf8f30847/1590148837848/barkbox-strategy.jpg Home - BarkBox Brand Strategy, Conceptual Product Design https://www.alizah.com/yahoo-finance-iphone-app-design daily 0.75 2020-03-24 https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae4a/1488629884495/yf-after-2 Yahoo! Finance for iPhone | App Redesign Dynamically scrolling ticker at the bottom of the feed https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae4e/1488553235002/yf-design-evolution-2 Yahoo! Finance for iPhone | App Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae56/1488629963931/ Yahoo! Finance for iPhone | App Redesign My redesign. When you turn the phone, the live dot draws the chart in, then long blinks (almost like a sonar visualization). Visually, I created more contrast between the elements. Functionally, I created the ability to add comparison stocks to the chart, view different chart types, and multiple kinds of stock information. https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae50/1488629910440/yf-ticker-before Yahoo! Finance for iPhone | App Redesign Colleague redesign. SVP of design felt this was also “too white-washed” and, above all, we needed to “nail the chart.” Overall, the unnecessary elements felt too heavy, like adding the card and drop shadow underneath the chart. https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae44/1488630659348/yf-iphone-wireframe-feed Yahoo! Finance for iPhone | App Redesign Feed Wireframe https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae46/1488630676267/yf-iphone-wireframe-stock Yahoo! Finance for iPhone | App Redesign Individual Stock Wireframe https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae48/1488629877178/yf-after-1 Yahoo! Finance for iPhone | App Redesign Home screen + welcome card, including real-time chart of a user's highest performing stock and a personalized greeting https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae4c/1488553188240/yf-design-evolution-1 Yahoo! Finance for iPhone | App Redesign https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae52/1500315003062/yf-ticker-after Yahoo! Finance for iPhone | App Redesign My redesign. I made the chart full width, and let the content breathe. One of the differentiators we wanted to emphasize was our ability to populate the chart with live data in real time. My solution was the long blinking orange dot. https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e95c7e58c62dce01bea76/1502101989475/yfiphone-header.jpg Yahoo! Finance for iPhone | App Redesign - Yahoo! Finance for iPhone product strategy, redesign, ux/ui design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae58/1488629985703/ Yahoo! Finance for iPhone | App Redesign When you hold your finger on the chart, you can scrub to view historical data https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae42/1488629745604/colleague-redesign Yahoo! Finance for iPhone | App Redesign Colleague redesign. The SVP of Design found this to be too “white-washed”. I was then brought onto the project. https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae54/1488629946960/fsc-before Yahoo! Finance for iPhone | App Redesign Colleague redesign. Again, SVP of design felt this was also “too white-washed” and, above all, we needed to “nail the chart.” https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/59481197414fb5ccb20aae40/1488629727854/yf-pre-marissa Yahoo! Finance for iPhone | App Redesign Pre-Marissa Mayer home screen https://www.alizah.com/logo-designs daily 0.75 2017-07-17 https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e783ab11be124a42855eb/1499363391100/ Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e78b5f5e2316f74bb83d1/1499363514656/ Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e789237c5813c0cf74199/1499363477806/ Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e77b96b4998e65b64a4db/1499363258785/logos-11.png Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e77ddd2b857ae96331887/1499363295735/logos-03.png Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e780003596e73bd1960c3/1499363329606/logos-04.png Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e7848197aeaae91c2562d/1499363404396/ Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e78a81b631b30f5c90b1e/1499363499217/ Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e78c73a04117b91b7ae09/1499363531423/ Logos https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/595e787e4402433f75cc9da3/1499363468549/logos-09.png Logos https://www.alizah.com/pepsico-global-strategy-group daily 0.75 2017-07-17 https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1aeccd0f68df1fdab603/1500322548283/pep-6.jpg PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1bb96b8f5b88b9e7e494/1500322749046/pep-21.jpg PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1b03cd0f68df1fdab7f7/1500322568613/pep-7.jpg PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1c113e00be9597a3d22a/1500322844879/ PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1ade1b631b299381ab55/1500322531330/pep-5.jpg PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1dd303596e5c400e3f65/1500323290707/pepsico-strategy.jpg PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1aa503596e5c400e0a4f/1500322478575/pep-2.jpg PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1acd20099ea76382379f/1500322515435/pep-4.jpg PepsiCo | Global Strategy | Brochure Design https://static1.squarespace.com/static/589b12203a0411d90c18126d/t/596d1b88893fc08e6d3cbf43/1500322699921/pep-15.jpg PepsiCo | Global Strategy | Brochure Design 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