yfipad.jpg

Yahoo! Finance for iPad

product strategy, UI/UX design

 

 
 

challenge

Yahoo! didn’t have an iPad app for Finance. The closest thing was a defunct app called MarketWatch. In conjunction with designing the Finance app for iPhone, I also designed the iPad version. Similarly, the goal was for it to look and feel like it fit with the new Yahoo! app and Apple-awarded Yahoo! Weather app (meaning big visuals, clean typography, and a feed of cards that contained news, stock information, etc., personalized to each individual user).

 
 

Initial Wireframes

yf-ipad-wireframe-feed.png
yf-ipad-wireframes-feeds.png
 

Portrait

 Feed Wireframe
yf-ipad-portrait-2
yf-ipad-portrait-3
yf-ipad-portrait-4

Landscape

 Scrolling ticker at the bottom of the feed.
yf-ipad-landcape-2
yf-ipad-landcape-3
yf-ipad-landcape-4
yf-ipad-landcape-5
yf-ipad-landcape-6
yahoo-ipad-l-7.png
yf-ipad-landcape-8
yf-ipad-landcape-9
yf-ipad-landcape-10