Yahoo! Finance for iPhone
Product Strategy, Redesign, UI/UX Design
Redesign the Yahoo! Finance iPhone app to look, feel, and function like it fit with the new, main Yahoo! app and the Apple-awarded Yahoo! Weather app. My goal was to incorporate big visuals, clean typography, and a card-based feed. These cards would contain news, stock information, markets, etc., all personalized according to the stocks users tracked in their ‘portfolios’.
My Solution: Personalization
Since the focus was on personalization, I came up with a welcome card upon launch, containing direct messaging, up-to-date information about the stocks in a user's portfolio, and imagery of the nearest major market. At the bottom, I included a real-time ticker that would scroll with the feed (like what you'd experience on classic financial TV).
after v1: initial concepts
My Solution: Stock-Specific, Card-Based Feeds
The push for big images and big charts continued, as did the push to make Finance look, feel, and function like Weather. My solution: every stock you track in your ‘portfolio’ would have its own feed of news. Like the home feed, each stock feed would begin with a big visual card and real-time chart. Swipe left and right to move between stocks. The home feed always covers the overall markets and general financial news.